Terms & Privacy Policy
Last updated 15th June 2022
WBB GDPR Privacy Policy

GDPR Privacy Policy brief & purpose

This Privacy Policy explains how We Build Bots Ltd (hereafter referred to as ‘WBB’) will handle and safeguard personal information, and the choices there are to access and control personal information.
This Privacy Policy (which is our “privacy notice” for the purposes of the GDPR) also describes how we collect and use personal information about chatbot users and through use of our website ( and all subdomains). This includes when someone signs up to newsletters, fills out a form to download a piece of content or contacts us through an online form.
WBB is the "data controller" of our website users’ personal data (which we call "personal information" for clarity). This means we are responsible for deciding how we hold and use personal information about you. We are required under data protection legislation to notify you of the information contained in this privacy policy.
It is important you read this Privacy Policy together with any other policy or fair processing notice we may provide on occasions when we are collecting or processing personal information about you so that you are fully aware of how and why we are using your information. This Privacy Policy supplements the other notices and is not intended to override them.
It is important that you read this notice, so that you are aware of how and why we are using such information.

To fulfill our commitment to respecting and protecting your privacy and to comply with our obligations under data protection laws including the General Data Protection Regulation (GDPR), we adhere to our principles as explained in detail below:

We inform you of the personal information that will be collected, and where necessary seek your consent to collect, use, or disclose your personal information.
We identify the purposes of use for collecting your personal information.

We collect only information that is necessary to carry out the identified purposes of use.

We use or disclose your personal information only for the purposes for which it is collected, except with your consent or as required or permitted by law, and we will keep your information only as long as necessary to fulfil those purposes.

We endeavour to make sure your personal information is accurate, complete, and up-to-date.
We protect your personal information with appropriate security safeguards.

We make our policies and practices for the handling of your personal information as transparent as possible.
You will have access to your personal information and will be able to request the export, correction, or deletion of your personal information as appropriate.
We will be accountable to you. We are always interested in hearing your opinion regarding our compliance with these principles, this Privacy Policy, and applicable law.

What data do we collect?

You directly provide WBB with most of the data we collect. We collect data and process data in the following ways:

WBB collects and uses the following types of data via our chatbots:

Conversational interactions, anonymised pieces of information that cannot be linked back to a particular user.

If an intervention by a Customer Service Agent the bot will collect:

First name
Last name
Email address (optional)

WBB collects and uses the following types of information via our website:

Newsletter subscription

If you wish to receive our email newsletter, we ask for some details to personalise our content. We need your email address to be able to send you the newsletter.

Downloading a document or insight

You can download additional resources from our website. To request these additional resources, you will have to fill out a form. In that form, we ask your first name, last name, email address, company name and website, the department you work in, and the number of employees your company has.

Our additional resources aim to educate visitors in the services we provide. As such, the information we collect helps us understand our potential customers. It also helps us craft more relevant user experiences, increasing the satisfaction from using our website.
We will use your email address to send you the document you requested. We will use your first name to address you in our automated email correspondence. We will never use the additional information to actively reach out to you, or your employer, about our services.

By downloading one of our additional resources, we assume you are at least somewhat interested in the services we provide. This legitimate interest allows us to enrol you into email nurturing campaigns about us, the work we do, and how we could help you. You can unsubscribe for these emails at any time using this page or by clicking the unsubscribe button at the bottom of any email we send you.

Chatbot or partnership enquiry form

Interested users can fill out a chatbot or partnership enquiry form to request more information about our services. These forms collect your first name, last name, email address, phone number, company name, website, company size, and department. We use your contact information to get in touch with you and/or your employer. We use the rest of the information to understand and build your potential customer profile.
By filling out a chatbot enquiry form, we assume you are interested in the services we provide. This legitimate interest allows us to enrol you into email nurturing campaigns about us, the work we do, and how we could potentially help you. You can unsubscribe for these emails at any time using this page or by clicking the unsubscribe button at the bottom of any email we send you. This information also allows us to contact the company you work for to introduce or discuss our services. You can request to opt-out from these calls by sending us an email to

Third party links
This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share information about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.
How we use data
As a data controller, WBB uses your information for the following purposes as well as those specific purposes set out previously:
to verify your identity;
to respond to requests you may make to use services provided by WBB
to detect and deter unauthorised or fraudulent use of or abuse of the website;
to improve and/or optimise the website and its experience;
to enable us to provide customer support, and to respond effectively to your inquiries and claims;
to conduct user surveys;
to measure the effectiveness of advertisements that we place on the Internet or in other media;
to notify users of any other important information, if necessary;
to identify winners of promotional contests, to send gifts to those winners, and to deliver purchased products and the like;
to extract aggregated anonymised statistical data; and
to comply with applicable laws or legal obligations.

Do we disclose data?

WBB does not disclose any website data to third parties or sell on data at any time now or in the future.

How we store data

Our website is hosted by Amazon Web Services (AWS) on servers located in the British Isles. WBB will not transfer your personal data outside of the British Isles.

Data subject’s rights

WBB has tried to make it as easy as possible for you to have control over your personal information. Under certain circumstances, by law, you have the right to:
Request access to your personal information (commonly known as a "data subject access request"). This enables you to receive a copy of the personal information we hold about you and to check that we are lawfully processing it.

Request correction of the personal information that we hold about you. This enables you to have any incomplete or inaccurate information we hold about you corrected. Request the erasure of your personal information. This enables you to ask us to delete or remove personal information where there is no good reason for us continuing to process it. You also have the right to ask us to stop processing personal information where we are relying on a legitimate interest and there is something about your particular situation which makes you want to object to processing on this ground.
Request the restriction of processing of your personal information. This enables you to ask us to suspend the processing of personal information about you, for example if you want us to establish its accuracy or the reason for processing it. Request the transfer of your personal information to another party (in limited circumstances and where this is technically possible).
If you want to exercise these rights, please contact us on

Your right to withdraw consent

Where you may have provided your consent to the collection, processing and transfer of your personal information for a specific purpose (such as opting-in to receiving marketing emails) you have the right to withdraw your consent for that specific processing at any time. To withdraw your consent, please contact us at You can withdraw your consent to receive future marketing information from us by contacting us at
Once we have received notification that you have withdrawn your consent, we will no longer process your information for the purpose or purposes you originally agreed to, unless we have another lawful basis for doing so in law. Your withdrawal of consent does not affect the lawfulness of our use of your personal information up to the time that you let us know that you have withdrawn your consent.

How to complain

If you have any questions about this Privacy Policy or want to report a potential data breach please reach out to Please note that WBB’s Data Protection Officer (DPO) responds to any requests submitted to

The General Data Protection Regulation also gives you the right to lodge a complaint with a supervisory authority, in particular in the European Union (or European Economic Area) state where you work, normally live or where any alleged infringement of data protection laws occurred. The supervisory authority in the UK is the Information Commissioner who may be contacted at telephone: 0303 123 1113.

Changes to this privacy policy

We reserve the right to modify this Privacy Policy at any time. Any changes we may make to our Policy in the future will be notified and made available to you using the Website. Your continued use of the Services and the Website shall be deemed your acceptance of the varied Privacy Policy.


Please click here to view the latest version of our 'Subscription Agreement', or visit: